e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml)

(74 customer reviews)

$20.00

What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.

Why we love:

Gel primer formula grips makeup
Gives skin a soft-focus effect
Enriched with hydrating ingredients like Hyaluronic Acid
Translucent finish gel primer works on all skin types and skin tones
Key Ingredients:

Hyaluronic Acid – Helps skin retain moisture for a plump complexion
Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.

Great for: All skin types

All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.

Ingredients: Water (Aqua), Butylene Glycol, Glycerin, Peg-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium Edta, Trideceth-9, 1.2-Hexanediol May Contain: Blue 1 (Ci 42090), Yellow 5 (Ci 19140).

Category:

Description

What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.

Why we love:

Gel primer formula grips makeup
Gives skin a soft-focus effect
Enriched with hydrating ingredients like Hyaluronic Acid
Translucent finish gel primer works on all skin types and skin tones
Key Ingredients:

Hyaluronic Acid – Helps skin retain moisture for a plump complexion
Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.

Great for: All skin types

All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.

Ingredients: Water (Aqua), Butylene Glycol, Glycerin, Peg-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium Edta, Trideceth-9, 1.2-Hexanediol May Contain: Blue 1 (Ci 42090), Yellow 5 (Ci 19140).

Additional information

74 reviews for e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml)

  1. Kellyfen Kellyfen

    BeverlyMK

    This primer is a rather thick consistency,but it evens lut & foundation brushes on smoothly. I feel it does a really good job, & I use less foundation . Reasonable price for a product I think works as well as higher dollar options Ive tried.

  2. Kellyfen Kellyfen

    Zan

    Great and cheap.

  3. Kellyfen Kellyfen

    Deb Clark

    Jennifer Coolidge nails this on the TV commercial. It is indeed very sticky you almost don’t want to put it on but it settled down nicely and makeup does stick. It’s not going anyplace including transferring to clothes.

  4. Kellyfen Kellyfen

    corine mozelle

    This product is an oldie but goodie, glad to purchase from amazon!!!

  5. Kellyfen Kellyfen

    Jacqueline E Weber

    I liked that this makeup primer made my foundation go in smoothly. It is easy to spread and is moisturizing. It also helped my makeup stay on much longer than without a primer. It didn’t do much to blur my pores and fine lines though.

  6. Kellyfen Kellyfen

    ALAL

    Man if you not looking to spend $40 on the milk hydro grip primer the elf power grip primer is for you. Baby for only $10 and has the same grip of not more and hydrating baby you can’t ask for more. Definitely a steal 🔥

  7. Kellyfen Kellyfen

    An 0613An 0613

    Deja la piel algo brillante y hace ver algo grasosa la piel

  8. Kellyfen Kellyfen

    GET IT

    I love This for my makeup it’s the best ever

  9. Kellyfen Kellyfen

    M

    I’ll never use another primer !!

  10. Kellyfen Kellyfen

    Lynn Harrison

    Goes on great! Makeup stays on all day! Best I have ever bought!!

  11. Kellyfen Kellyfen

    Kelia💕

    So this is a great primer but I have oily skin so my makeup doesn’t last as long as I want it to. Price is affordable.

  12. Kellyfen Kellyfen

    Jo Witoshynsky

    I LOVE this primer! It keeps my makeup on ALL DAY, I have super oily skin, and this keeps my makeup on my face! Instead of sliding off lol

  13. Kellyfen Kellyfen

    Autumn

    Amazinggggggggggggg

  14. Kellyfen Kellyfen

    Amanda*C

    Let’s talk about this little wonder, the e.l.f. Power Grip Primer with 4% Niacinamide. As a middle-aged woman who’s seen her fair share of primers, I must say, this one stands out.First things first, the gel base is everything. It’s so refreshing on the skin, and in a world of heavy, silicone-laden primers, this feels like a glass of cold water on a hot day. The hydration factor is undeniable. My skin, which has been pleading for a bit more TLC as the years roll by, drinks this up like it’s been wandering in a desert.Now, onto the star ingredient – niacinamide. We’ve all heard the buzz about it, right? But seeing is believing, and I’ve noticed a visible difference in my skin’s texture and tone. It’s like this primer doesn’t just prepare my skin for makeup; it treats it too. My complexion seems brighter, more even, and just generally happier. Who knew a primer could do all that?And of course, there’s the grip. This primer means business. My makeup stays put longer, looking just as fresh in the evening as it did when I applied it in the morning. It’s like I’ve found the secret to combating time – at least where my makeup is concerned.A big plus is knowing that I’m using something vegan and cruelty-free. It feels good to support brands that align with my values.To wrap it up, the e.l.f. Power Grip Primer is a gem. It’s affordable, effective, and feels like a luxury product without the luxury price tag. Whether you’re dealing with the first signs of aging or firmly in the midst of them, this primer might just become your new best friend. I’m already planning to stock up on a few more bottles, just in case.

  15. Kellyfen Kellyfen

    Leann

    Super sticky and works well. Makes your makeup stay for hours!

  16. Kellyfen Kellyfen

    Passionate

    works great got 2

  17. Kellyfen Kellyfen

    Kennisha felix

    I wasn’t expecting the glow that I got with the primer but it’s giving what it supposed too and I love it 😻

  18. Kellyfen Kellyfen

    ellie

    soooo good i use it everyday makes your makeup last and look good

  19. Kellyfen Kellyfen

    stacy

    Get compliments everytime I wear this primer.

  20. Kellyfen Kellyfen

    C. Lee Young

    This is an excellent primer. My makeup looks fantastic with this primer. It goes on sticky but ends up making my concealer and makeup look beautiful.

  21. Kellyfen Kellyfen

    Jan

    This primer is real nice and smooth, it does actually feel nice and moisturizing some how and it does feel like it’s gripping the makeup idk how to explain but it’s nice

  22. Kellyfen Kellyfen

    Jennifer Howell

    I bought this for my daughter as she needed this and we couldn’t find this in a store. She is very picky regarding her skincare products. My daughter loves this particular primer and prefers it to any other brand.

  23. Kellyfen Kellyfen

    erin

    This primer is amazing.

  24. Kellyfen Kellyfen

    Amazon Customer

    This is a product that i never knew i needed. Works amzing and gives my foundation/skin the smoothest finish!!! So happy i tried this!

  25. Kellyfen Kellyfen

    LV

    Amazing primer, especially for oily skin! I use it daily and as a nurse who works 12-hour shifts, I have noticed that my makeup still stays on well.

  26. Kellyfen Kellyfen

    Alaina Warren

    This product not only is super sticky and makes my makeup last all day, but it also gives a nice glowy finish after applying. It only takes thirty seconds to dry and leaves my skin feeling amazing.

  27. Kellyfen Kellyfen

    Wendy lopezWendy lopez

    A mi me encanta es mi 2 bote que compro

  28. Kellyfen Kellyfen

    Elizabeth

    First time trying this product. I’m almost finished with the whole tube and will repurchase!

  29. Kellyfen Kellyfen

    Stephy

    Nice, sticky but not too sticky primer! Makes my makeup flawless!

  30. Kellyfen Kellyfen

    Christine R

    This product is THICK and I felt it was a good base for my foundation. I noticed my makeup lasted longer throughout the day. However, I don’t feel like it helped to fill in my pores as much as I had hoped. Not a bad product though – solid for the price!

  31. Kellyfen Kellyfen

    MARIANA

    This makes my make up to look excellent and stay safe all night

  32. Kellyfen Kellyfen

    Drea Lee

    Flawless finish EVERYTIME!

  33. Kellyfen Kellyfen

    Plum

    Works like any other primer, not sure if it does anything extra for my makeup but it doesn’t ruin it so that’s good

  34. Kellyfen Kellyfen

    Mj

    I love every ELF product i’ve ever tried…right now im obsessed with all of the Halo Glow products…this primer is amazing! It’s super sticky so makeup grips to it and stays all day,plus it helps keep the skin clean with the skin care ingredients it has in it!

  35. Kellyfen Kellyfen

    Twishan

    Works well for my oily skin.

  36. Kellyfen Kellyfen

    Catasia Bell

    This is the best primer!!! It definitely grips your makeup.

  37. Kellyfen Kellyfen

    liz

    it leaves my makeup on for the whole day and my bass comes out so smooth😍

  38. Kellyfen Kellyfen

    Mindy

    Fast drying and actually helps with more then just a make up base. Feels like it tightens the skin as well. Make sure it is completely dry before putting on foundation for better coverage.

  39. Kellyfen Kellyfen

    Yuli

    me gusta mucho este primer, se siente hidratante en la piel y pegajoso lo que hace que el maquillaje se adhiera más, perfecto para usar diario ya que no se siente muy pesado como otros muy buena compra y a un muy buen precio

  40. Kellyfen Kellyfen

    Tina

    I use elf make up every day, this is the best primer in my opinion. I will buy again

  41. Kellyfen Kellyfen

    tehschnitzel

    Obsessed with this! So many primers feel thick or cakey – this one fills your pores and clings to your makeup for its life.

  42. Kellyfen Kellyfen

    SaraAugust

    I jokingly tell my husband this is like Elmers Glue but for your face! It reminds me of the blue glue I used for crafts when I was a kid. However this stuff is no joke. I really like it. It is an excellent primer. Yes, it is a little tacky but not enough for me to really care. I also use it on my eyelids as an eye primer and it does great. I’ve been really happy with it so far!

  43. Kellyfen Kellyfen

    Cassi Baker

    Well so this is face primer so I used it to keep my makeup on and to give my face a smoother look. I like most that it feels jello on my face a nice refreshing feel

  44. Kellyfen Kellyfen

    Crystal Valentine

    Works great at extending the wear of my foundation (I normally use L’Oreal Infallible 24hr liquid). Leaves a nice tacky layer on the skin for makeup to grab onto. This version offers a light glow when you apply it, but I find it goes away after I’ve put on the rest of my makeup.

  45. Kellyfen Kellyfen

    AshleyAshley

    The only problem with it is if you were any type of moisturizer or just normal scin care it does not stick.

  46. Kellyfen Kellyfen

    Daniela Holguín

    Es muy buena y se siente que si se pega el producto, hay que dejarla secar antes de aplicar bases

  47. Kellyfen Kellyfen

    Sha shana GordonSha shana Gordon

    I couldn’t wait to use my primer and I was worth the wait trust me

  48. Kellyfen Kellyfen

    Kathia

    This primer leaves my skin flawless

  49. Kellyfen Kellyfen

    Danielle

    Good primer, literally when you put it on your skin becomes sticky & the makeup STICKS!

  50. Kellyfen Kellyfen

    Emelie

    I absolutely live by this primer! It does its job and makes your makeup look smooth and stay for longer. I would recommend it to anyone. Elf has so many affordable products and they definitely should get more of a hype.

  51. Kellyfen Kellyfen

    Amazon Customer

    loved this product, it makes me look glowy and that’s coming from my husband

  52. Kellyfen Kellyfen

    Timkatmom

    You cannot get a better primer, especially for the price! The primer spreads well but is very tacky and weird the first time you use it..Don’t worry, once you put your foundation on, the primer does its magic, The makeup looks flawless and lasts all day. Just make sure you spread evenly on face. If you miss a spot with the primer, that part of face will look patchy.

  53. Kellyfen Kellyfen

    Amazon Customer

    Elf primer is by far the best around in this price range. My make up lasts for 24 hours easy.

  54. Kellyfen Kellyfen

    Nina Ovadia

    I like this primer because it allows you to use less makeup and get a better application. Get this one because it’s easier to use than the pump bottle at target. The pump bottle only lasts for a short time because they less product in it and you cannot open the bottle to access the bottom. This way you see how much you have left. It’s also less expensive on amazon.

  55. Kellyfen Kellyfen

    Carly morlan

    Definitely would recommend

  56. Kellyfen Kellyfen

    Thais

    Al ser piel grasa siento que me deja más grasosa, pero el producto es muy bueno creo que compraré el rosado

  57. Kellyfen Kellyfen

    MelGoo

    Great primer at a great price!

  58. Kellyfen Kellyfen

    sara maria giraldo zuluaga

    me gusta el producto pense que me iba a despegar el maquillaje o lo iba a cuartear me gusta mucho

  59. Kellyfen Kellyfen

    Yeye Giraldo

    Es super bueno pero al momento de aplicarlo, no es compatible con mi bloqueador solar ya me lo levanta, pero una vez se seca queda todo bien

  60. Kellyfen Kellyfen

    Lily Jones

    First I will say that this primer does keep your makeup on. It’s sticky at first and not that easy to spread so you have to be quick. But, I am an older female and didn’t find the product the right one for my face. It made my face shiny and puffy – maybe that last was sensitivity. I thought I would appreciate the pink and the glow but that glow on me was really just too shiny. It also caused foundation to settle into lines more than usual. So, it didn’t do what it should for a face my age. That said, I think this product is probably good for someone younger if you can get past the initial sticky feeling. I also had no trouble returning,so I am giving this 4 stars based on the qualifications I mentioned. I do like Elf products so I will return to the Elf primer I was using before (Skin Suntouchable – which goes on very smooth and holds my makeup just fine).

  61. Kellyfen Kellyfen

    Ming🌸

    Worth the hype

  62. Kellyfen Kellyfen

    nina

    Great coverage

  63. Kellyfen Kellyfen

    Winnie Mari In AZ

    It’s hard to speak about this without almost gushing! I’ve never been a fan of primers because I’ve failed to see what they do. I use them but i suppose only because I think I’m supposed to. This stuff here, COMPLETE game changer. The first time I used it, I saw my skin in the sun and it looked great! Pores were gone or greatly diminished, wrinkles largely reduced and my skin had a healthy glow. I’m in love. I’m 54 years old and if it will do this for my face imagine what it will do for younger skin. I’m back to wearing makeup every day solely due to r this primer. Thank you e.l.f.!

  64. Kellyfen Kellyfen

    Onceler

    I co-use this and maybeline setting spray and my concealer and blush stay on for the majority of the day. I have to reapply sometimes if I am going somewhere in the evening but I love this product!

  65. Kellyfen Kellyfen

    Azelle

    it’s a great primer i wish there was more but great for the price

  66. Kellyfen Kellyfen

    Angel

    My makeup looks airbrushed

  67. Kellyfen Kellyfen

    Meaghan E

    I bought this after seeing it in a Facebook reel just to see if it was really as great as they said. It genuinely is amazing, it’s like glue. Makeup stays all day without needing touched up. Highly recommend!

  68. Kellyfen Kellyfen

    JazJaz

    Really loved this primer

  69. Kellyfen Kellyfen

    Luana Miles

    Is the best primer I’ve ever had. Keep your makeup for a long time.

  70. Kellyfen Kellyfen

    SherryHagen

    I have mature skin and was concerned that this primer would lack moisturizing. I could not be more wrong. For years, I have always worn expensive moisturizers under my makeup. I would rely on face powders to “set” my makeup. Using this primer, my skin does not dry out, my pores appear smaller, and my makeup last and I have a more translucent look. Who knew something so inexpensive as this could deliver such results. Thank you ELF!

  71. Kellyfen Kellyfen

    Lana Napora

    Definitely makes skin itchy for me but works well if/when needed

  72. Kellyfen Kellyfen

    Gusmary Gusmary

    Dicen q es bueno espero.y si

  73. Kellyfen Kellyfen

    martha york

    I am liking this primer okay. I really haven’t used it that long to have a stable opinion yet. It seems fairly expensive for the amount and the effect that you get. Haven’t decided yet if I will order again.

  74. Kellyfen Kellyfen

    Jj

    Amazing!

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